Titanium teacup boosts tea industry innovation
Why are titanium products favored in the tea industry? The answer given by the industry seems to be very consistent.
Zhou Mo, founder of Ming Elements, believes that first of all, the characteristics of the material itself are the main factor. When the properties of titanium are made into products in the civilian field, they show obvious advantages over the original stainless steel products, mainly in hardness and portability, which also meet consumers' performance needs for related products;
Secondly, the sense of value generated by the expansion from the scarcity in the military field to the expansion of the civilian field; coupled with the titanium products launched by Apple mobile phones this year, more people have a greater understanding of titanium; consumers have a relatively high awareness of its value. High, the channel profits it brings also prompt practitioners to actively promote it;
Moreover, after the promotion and application of titanium metal in the civilian field, the material cost has been reduced compared with the original. In addition, the supply chain process has become increasingly mature, and with certain production capacity guarantees, it can bring relatively affordable prices and further promote the development of titanium products. market capacity. Based on the above factors, titanium products will still be favored in the future.
Li Jinran, chief architect of architectural design, said that the core reason for promoting a new material is determined by the material's supply chain characteristics, supply and demand, and supply price. Secondly, people are yearning for a better life in the future, curious about new things, and improving the quality of life experience; and whether it can be sustained in the end depends on the promotion of business.
In addition, the younger generation of the tea market is also an important trend. More and more young people are drinking tea. They not only pay attention to the quality and taste of tea, but also put forward higher requirements for tea making equipment and drinking environment. Changes in tea consumer groups and consumption patterns have brought about continuous updates and iterations of tea sets. New products help drive interaction between companies and users, just like branded tea companies can better shape their brand image, convey brand value, and lead lifestyles by launching their own tea sets.
Wang Xiaoping, director of Bama Tea Set Division, said that in order to provide consumers with a better tea-drinking experience, Bama Tea Set Division has always adhered to the spirit of continuous discovery, exploration and innovation, adhered to technology research and development and product iteration, thus gradually realizing the transformation from traditional The full matrix layout of celadon, jianzhan, purple clay pots, blue and white porcelain, silver pots, stainless steel and other intangible cultural heritage utensils has been transformed to the "titanium" series of high-quality products. End Lifestyle Tea Set. From traditional tea sets to modern tea sets, from co-creation by famous intangible cultural heritage experts to innovative leaps in the use of space technology materials, Bama Tea Industry has set off the curtain of innovation and change in the Chinese tea industry.
Specifically, the first is cognition. After years of market popularization, the public has a deeper understanding of the properties of titanium and is full of trust in the "biophilic metal" properties promoted by titanium. Titanium's "healthy, environmentally friendly, lightweight, and drop-resistant" characteristics have become the characteristics of titanium tea sets. It adds a lot of aura. One consumer said, "As a senior tea drinker who cannot live without tea every day, I have often had a headache over the years about what tea sets to bring when going out. In the early days, glass cups were broken one after another, which made them feel more and more old-fashioned. Later, ceramic cups became more popular. The travel tea set looks good, but it is bulky and will inevitably get bumped and broken after a few uses, making it difficult to take care of. The all-titanium travel tea set can solve all problems.
Since the 21st century, the development of my country's titanium industry has entered the "magnitude era", with production capacity expanding significantly and output growing rapidly. After 2010, the prices of titanium and titanium processed materials have gradually declined. "It was about 190,000 at the end of last year, and now it has basically doubled." The person in charge of a tea set brand said that the price of titanium materials has dropped and the titanium material supply chain has become increasingly mature, providing opportunities for the development of titanium products. An important foundation has been laid and is being accepted by more and more consumers in the market.
The last step is product processing and technology. In recent years, the manufacturing process of titanium products has been continuously improved from the source, and there have been many new breakthroughs in technology. At present, the popular titanium surface treatment processes in the field of domestic cups and basins include sandblasting, magnetic polishing, crystallization, ice flowers, anodizing coloring, etc. These processes are relatively mature and can achieve mass production to a certain extent.
Breakthroughs in technology have given products rich variations. For many brands, the pursuit of technology can differentiate products and reflect the brand spirit. For example, the technical team of "Tea Love" made a special trip to visit and study Japanese titanium products handmade workshops where titanium technology is advanced. They combined the carving, hammering, gilding, and gold-stitching techniques of Chinese gold and silver jewelry, and finally formed a new set of manual surface treatment solutions that make the color saturation and stability far exceed that of non-anodized coloring processes. Among them, the crater texture model, known as the "King of Cups", truly reproduces the mottled color texture formed by meteorites burning in the atmosphere, and is of great artistic value.
The pursuit of craftsmanship never ends. In the future, brands will still have to see how far they can go in their pursuit of craftsmanship. The more high-end the brand, the more actively it leads the trend. Cheng Xia, founder of the "Boyaji" brand, said that the threshold for titanium processing still exists at this stage. The products are not as popular as stainless steel and are mainly concentrated in the high-end circulation field. "Bo Ya Ji" pursues the sublimation of tea drinks, empowers tea brands, and provides added value for consumption. The brand will also maintain the brand's personality and aesthetic tone through continuous product technology to satisfy people's yearning for a better life.
The tea industry pays attention to cultural connotation and aesthetic taste. With the rise of the new Chinese tea space, everyone is pursuing more aesthetic products and experiences. In order to satisfy consumers' pursuit of tea-drinking experience, the new Chinese-style space will also be equipped with new tea sets to enhance the tea-tasting experience. For example, the new Chinese tea space Teastone has launched titanium products for sale. The new tea space and new tea sets promote each other. Tea sets with both design and practicality are displayed together with the tea leaves, allowing consumers to appreciate the exquisite tea sets while sipping good tea. This combination not only enhances the brand image, but also provides a platform for display and sales of new tea sets.
Good things must be eye-catching. When a product becomes ubiquitous, its appearance turns it into a "conspicuous package" so that consumers finally notice it. A product that your customers are willing to recommend to you and consumers are willing to share is a successful product.
All in all, the popularity of titanium in the tea circle is the result of the collective promotion of tea industry practitioners.
As the saying goes, "everyone adds fuel to the fire," and when all brands and distribution channels are willing to follow suit, the development trend of the titanium category will be very obvious. The tea industry is a diversified and inclusive industry. The traditional tea industry market needs a constant influx of fresh blood to maintain vitality and stimulate new vitality.
For the titanium industry, since the end of 2022, the titanium industry has entered a new adjustment period, which is the "pain" caused by overcapacity to the industry. One way to solve overcapacity is to expand digestion channels. The tea industry is obviously a good choice.
Many people in the tea industry believe that Titanium has found the right channel in the tea field! They believe that the tea industry can give titanium products a certain premium. As a high-end new material, titanium can replace some ceramics, metals, and glass, and the market space is still imaginable.
However, if you want to make money from people in the tea industry, blindly engaging in price wars is not advisable. Ensuring product quality is still fundamental, and more importantly, providing new emotional value to users through the brand or product.
New materials bring new technologies and new processes, giving rise to new users, new needs, and new scenarios. When both supply and demand sides are fully prepared, it is only a matter of time before it enters the public eye. The tea industry emphasizes the high-quality development of "three teas in one". When technological titanium elements are integrated into traditional tea culture, tea and "titanium" are linked, opening up a healthy combination of tea and titanium, and the tea industry will welcome more new customers. The relationship between the titanium industry and the tea industry is gradually changing from one-sided indoctrination to two-way communication and two-way influence.
A beautiful branch is not spring, and a hundred flowers blooming is not spring. Differentiation and upgrading are inevitable trends in the development of every industry. The development of any industry will not last forever just by sticking to its position. The great wheel of history rolls forward, and acceleration or restarting in the middle is often inadvertent. This is driven by the convergence of many objective or subjective factors into one force. With the upgrade of tea affairs, the tea industry may usher in a new "titanium" era.
